What is CPM and How to Calculate It?
CPM stands for “Cost Per Mille” (Mille is Latin for Thousand). It is one of the most common metrics used in online advertising (Google Ads, Facebook Ads, Display Networks).
It represents how much an advertiser pays for every 1,000 views or impressions of an advertisement.
The CPM Formula:
CPM = (Total Cost / Total Impressions) × 1000
Why use this calculator?
- Budget Planning: Estimate how much traffic you can get for your budget.
- Platform Comparison: Compare if Facebook Ads are cheaper than Google Ads for your niche.
- Performance Review: Check if your ad costs are rising or falling over time.
Use this tool to ensure you aren’t overpaying for your brand awareness campaigns.
